
Intel’s case study:
1. Lagging Process Technology: Delays in 10nm and 7nm processes left Intel unable to compete with TSMC and Samsung, losing its technological edge.
2. Product Strategy Missteps: Insistence on in-house production without flexible outsourcing and missing the smartphone market stunted its low-power chip development.
3. Competitive Pressure: AMD leveraged TSMC’s advancements, and Apple shifted to in-house chips, eroding Intel’s high-end market share.
4. Management Issues: Conservative decisions and declining innovation overly relied on x86 architecture, failing to adapt to industry changes.
5. Market Adaptation Shortcomings: Supply chain crises and failed diversification efforts missed opportunities in AI and data centers.
Intel case study: 主要來自以下幾個關鍵原因:
1. 製程技術落後:10nm 和 7nm 製程延遲,無法與台積電、三星競爭,失去技術領先地位。
2. 產品策略失誤:堅持自產模式,未靈活外包;錯失智慧手機市場,低功耗晶片發展滯後。
3. 競爭壓力:AMD 借助台積電崛起,蘋果轉向自研晶片,削弱 Intel 高端市場份額。
4. 管理問題:決策保守、創新力下降,過度依賴 x86 架構,未跟上行業變化。
5. 市場適應不足:供應鏈危機、多元化探索失敗,錯過 AI 和數據中心機會。
Intel 必須在製程、產品策略和內部改革上做出突破,才能重拾優勢。
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